The Misinformation Virus

Why does this happen? According to Jason Reifler, professor of political science at the University of Exeter, we tend to take incoming information at face value, ‘because the existence of human society is predicated on the ability of people to interact and [on] expectations of good faith.’ Moreover, myths can take on subtle, crafty forms that feign legitimacy, making them hard to expose without careful analysis or fact checks. This means that those of us too dazed by the job of living to exert an extra mental effort can easily succumb to deception. And once a falsehood has slipped in and become encoded in memory – even weakly – it can prove remarkably sticky and resistant to correction.

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